Mega Show - Part Two

2004 Show Report

Repositioned Mega Show Part 2
captures record-breaking buyer attendance

Show Name	Mega Show Part 2
Date	October 28 -30, 2004
Venue	Hall 5 & 7, Hong Kong Convention and Exhibition Centre
Organiser	Kenfair International Limited
Buyer Attendance	15,189

Following the stunning success of Mega Show Part 1 (13th Hong Kong International Toys & Gifts Show and 12th Asian Gifts & Premium & Household Products Show) concluded a few days earlier, the re-positioned Mega Show Part 2 as the runner-up session of the Mega Show Series, continued to pick up the momentum carried forward from the Part 1 show to draw in tremendous buyer attendance.

Held from October 28 to 30, 2004, Mega Show Part 2, hosted by Kenfair International Limited, took up the two full halls of the Hong Kong Convention & Exhibition Centre. A total of 878 exhibitors in 973 booths made a parade of their latest products at the 3-day show to lure the keen buyers from across the globe. This come-back session of Mega Show Part 2 has once again brought together quality suppliers from across the Asian region, including: China, Hong Kong, India, Israel, Japan, Korea, the Philippines, Taiwan, Thailand, and Vietnam. The aisles were filled with an influx of eager buyers, amounted to a record total 15,189, a staggering 28.6% increase over the previous year. These buyers went great lengths booth by booth to make sure they would not miss any great products on offer at the show. According to the organizer, a large number of buyers flew from North America and Europe, while Japanese buyers also showed growing support.

The organizer, Kenfair International, decided this year to bring back Mega Show Part 2 with a strategic twist by blending this show with its giant flagship October Shows into the "Mega Show Series" to create expanded opportunities for buyers and exhibitors. It was particularly a much-welcome move by those exhibitors who were not being able to be accommodated in the ever-oversubscribed Mega Show Part 1. Then, the perfect timing of this Part Two session, which was run in between Mega Show Part 1 and the Canton Autumn Fair (held in Guangzhou of China) had put a perfect match to buyers' autumn sourcing trip in Asia.

The Asian products of impeccable quality at competitive prices continued to be the stars of the show. The exhibits list covered toys and games, advertising premiums, baby items, ceramics, consumer electronics, Christmas decoration, glassware, craft items, fashion accessories, silverware, wickerwork, and many more. Many of the showcased products were style-oriented, trendy, and highly demanded by consumers worldwide. Products made of natural materials such as wood and natural fabrics were especially popular, while new gardening items, like birdhouses, also had caught buyers' attention. Meanwhile, suppliers specialising in Christmas decorations also took Mega Show Part 2 as a chance to introduce their latest collections for the coming festive season.

Among the upbeat mood felt in the show, many buyers were highly impressed by the 2nd Mega Show Part 2 to live up to their expectation. Hereunder are some quotes from the buyers:

"I am a gift importer. I find this show very well-organised and I was able to find a good array of suppliers here to meet my sourcing need. I think this exhibition has good potential to grow over time."
-John Gibson, Gibson Enterprises Inc., USA.

"This show offers me good choices of merchandise. I am happy to have found some toy items I have been looking for. That's great. I will most likely come back again next year."
-James Manuel, Director, Toys for you, UK.

"I am in promotion business, looking for gifts, premiums and all types of promotional items. I have been a regular visitor many Kenfair's trade shows. This new show adds extra sourcing opportunities for me, and I like that. Surely, I will be back next year."
- Jogen de bang, Unicom International Corp., Denmark.

"I am looking for gifts, toys, premium and stationery. I import quite a lot from Asian suppliers. I had visited this Mega Show Part 2 show last year and felt impressed. So I come back again this year. It's so nice to see a larger scale this year and the show is organised in a very professional manner. I am happy to meet with many high quality exhibitors at the show."
- Naurice Sabbah, Giftland, France

"I am a manufacturer and an importer for gifts. This is my first time to Kenfair's show. This exhibition gives me a great impression of high quality exhibitors and professional management. I enjoyed the show very much. Most important of all, I had made good contacts with new suppliers here. I am considering coming back to the show next year."
- Aduwicam, Managing Director, Thyme Distributor, South Africa

Apart from being a great platform for global buyers to source their desired products, Mega Show Part 2 also serves as the perfect venue for the participating exhibitors to meet with their long-time customers as well as to establish new contact with potential business partners. Most of the exhibitors had managed to secure on-site and under-negotiation orders. They were also excited about all the new prospects they generated there. Some of the exhibitors' positive remarks are:

"We have been a long-time exhibitor of Kenfair's shows both in Hong Kong and London. We have been doing very well at this show so far. And it is a delight to see so many high potential buyers here. We hope they will confirm the orders with us in the near future." -Elizabeth Yang, Manager, YKIC, Korea.

"On seeing that Mega Show Part 2 is the continuation session of the highly-successful October Mega Show, we are just so keen to take it as an additional business opportunity to tap into the great potential during this peak buying season. We are happy with the results thus far and we are able to meet a good number of quality buyers." -Bob Adamberry, Director, Asia Incentives, Singapore/Hong Kong.

"This is our second time for the Mega Show Part 2 show. We like the show format as in a smaller scale with a less overwhelming traffic like this one, we are able to have concentrated discussions with the interested buyers at our booth. It's working very well for us and bringing good results. Actually, we love the show very much and will definitely come back again next year."- Posy Balasi, Proprietor, Balasi Export, the Philippines

With increased international recognition and rapid-growing support from both buyers and exhibitors, Kenfair International is confident that Mega Show Part Two will gradually mature to form an integral part of the Mega Show Series by successfully blending into the flagship session of Mega Show Part 1. The next Mega Show Part 2 will be held on 27-29 October, 2005 at the same venue of Hong Kong Convention & Exhibition Centre.