Combining quality and class, Kenfair International celebrated the best of Asia with its brand new trade show – Mega Show Part 2.
Occupying an exhibition space of over 17, 000 sq metre at the Hong Kong Convention and Exhibition Centre, Mega Show Part 2, running from October 29th to 31st this year was packed with 914 booths, showcasing top-grade products made in Asia. The idea of meeting with 777 leading Asian manufacturers has drawn an impressive number of international buyers to the new show, with the buyer attendance amounting to 11,815. Exhibiting countries and regions included: Mainland China, Hong Kong, India, Indonesia, Korea, Malaysia, Pakistan, the Philippines, Singapore, Taiwan, Thailand and other Asian countries.
The impressive participation figures have once again proven Kenfair’s expertise and market strength in the exhibition industry. The organiser has picked the perfect time for staging this inaugural event, as the Sars epidemic has already taken its toll during the spring of 2003, affecting both manufacturers and buyers worldwide. Gradually recovering from the scary disease a few months later, Asian manufacturers and buyers have kept on searching for as many trade shows lined up during the autumn season in Asia, anticipating buyers would be traveling across the region back and forth to shop for their products. With the geographical advantage and appropriate timing, Mega Show Part 2 has provided buyers and Asian manufacturers another golden opportunity to meet and seal their business orders.
In response to the increasing global demand for better-designed, well-made products that compliment quality lifestyles adopted by consumers worldwide, Mega Show Part 2 was launched to cater such market needs – to provide a channel for top-grade, design-oriented Asian manufacturers to reach their desired business partners, namely luxury department stores and specialty outlets from around the world. So far, most trade shows held across the Asia region do not normally put a special focus on such high-end products, as they usually attract only general or volume buyers. Some Asian manufacturers had to travel to the other side of the globe just to search for potential buyers in need for top-grade design-oriented merchandise. Mega Show Part 2 is no doubt a well-positioned trade show capable of helping Asian manufacturers tap into the high-end market they have been eyeing on.
Running under the theme of “Top-Class Asian-Made Products”, the specially furnished booths featured at Mega Show Part 2 were to further compliment the high-calibre products exhibited. All exhibits found on the showground were of exceptional quality and fine design.
One of the many exhibitors contributing to the show’s success was Mr Stanley Hiu from Star House China Limited. He runs a buying office specializing in gifts and premium products. “We are a company targeting mainly European buyers. As a first-time show, I find Mega Show Part 2 an appropriate market place for quality manufacturers and buyers looking for fine products. I am satisfied with the show’s traffic, too”
Overseas exhibitors also showed tremendous support for the show. “We are an Indian trading company manufacturing handmade floor mats” said Mr Arshad Qayyum, Director of Qayyum Exports. “I find the timing of the show very appropriate and I am happy to see many quality buyers coming to the show. I will definitely come back next year, although I hope the show will be more advertised and exposed next time around”
What did buyers say about the brand new show? “We are a retailer selling a variety of products in Canada” said Me Dan Watts from Edgewood Gallery. “I found out about the show from Kenfair’s website, where I made a buyer pre-registration. I think the organiser has chosen an appropriate time to stage this show, especially since there are some other trade shows also running in the region. I am impressed by the quality of the exhibitors here.”
Another satisfied buyer was Mr Sandro Treijs from Gemoss. “I am an importer from Latvia looking for something unique. I am pleased to say that I have found what I am looking for, and the quality of the exhibitors at this show is simply superb. I hope to meet with even more quality exhibitors with their exquisite products when I come back next year”
Other than the comprehensive range of products displayed at the show, buyers were also delighted to see winning products from the “Hong Kong Original Products Design Competition” jointly organised by Kenfair International and the Hong Kong Small & Medium Enterprises Association. Buyers were delighted to see winning products displaying on the showground, which aimed to provide with them a better understanding of original designs from Hong Kong.
While products showcased at Mega Show Part 2 may seem similar to those from the Kenfair’s October Mega Show held a few days ahead, buyers should note that the two shows actually target two completely different market segments. The Mega Show is aimed at general volume buyers, whilst Mega Show Part 2 is an exclusive show specially caters the high-end department stores as well as luxury chain stores for upper-end merchandise.
A company with a vision and ambition, Kenfair International truly believes that with the loyal support from buyers and manufacturers, Mega Show Part 2 has set another milestone in its development and strengthen the company’s role in the exhibition industry. The show’s impeccable success is sure to take the company one step closer to becoming a leading exhibition organiser, both on a local and international scale.
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